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Nike is one of the most recognizable brands in the world and despite high advertisement spending competitors like Under Armour and Adidas are fiercely fighting for a piece of market share and are already catching up in the US market.

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Year after year, Nike ranks as a favorite brand among millennials. 1 Like its customers, Nike’s marketing strategy has evolved. If you’re a marketer clinging to the principles of yesterday, you may be a dead brand to millennials.

The company acquired data analytics company Zodiac and vision company Invertex that makes customer boy scanning software. The acquisitions are part of Nike's latest "Consumer Direct Offense" initiative to boost sales by leveraging customer analytics and preferences and a more personalized customer approach. Despite its brand name, swoosh logo and slogan being well recognized, Nike can market its business in other major events, such as football, while also sponsoring other events except from sport, such as charities.

Nike can further expand its sales and profits through electronic sales and a direct-to-consumer plan while also introducing worldwide shipping, as it seeks further opportunities to gain market share around the world.

The company can also look into other industries than sports only. Nike's deal with Amazon to sell Nike products directly to consumers is expected to benefit the company as it can utilize Amazon's vast distribution network. The company manufactures the largest part of its products outside U. S in developing countries like China, Vietnam and Thailand. This is exposing the company to social, political and economic risks associated with the operations in these countries.

The company is losing market share in U. Das Gute liegt oft so nah. Heimische Internet-Unternehmen rollen den Markt auf. Google hat offenbar rund 20 Milliarden Euro auf die Bermudas transferiert. Mehr als hundert Millionen Geräte mit Alexa verkauft Die 5 beliebtesten Top-Rankings.

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Compagnie de Saint-Gobain Deutsche Bank AG Deutsche Telekom AG DAX - Hochspannung zum Jahresauftakt! NKE stock fell more than 4 percent after Q1…. Nike is about to report fiscal-first-quarter earnings amid investor concern about how its NKE today reported fiscal financial results for its first quarter ended August 31, Um den gesamten Artikel unter feeds. NKE appears to have had a tough quarter with analysts downgrading the stock amid reports that competitors….

Um den gesamten Artikel unter seekingalpha. Um den gesamten Artikel unter news. Nike is reporting earnings this week. Can the apparel giant keep its great earnings streak alive again this quarter?